TO REAL LIFE
- AUGMENTED REALITY WITH NO BOUNDARIES
- NO APP DOWNLOADS
- GEO LOCATION TARGETING
- IOS & ANDROID COMPATIBLE
- MEASURE ROI
- IN EXPERIENCE PURCHASE CAPABILITIES
We created a HyperTouch campaign for Unilever, directly in collaboration with Cristiano Ronaldo, for the ‘Linic’ hair care brand. This campaign ran during the 2020 UEFA European Football Championship in conjunction with a TV campaign including a QR code, leading directly to our experience. The television adverts were aired before, during and after Portugal’s televised football matches, allowing consumers to experience Cristiano Ronaldo in their environments during the HyperTouch brand portal.
The experience we delivered for Mattel, in Europe, was for the iconic ‘Barbie’ brand and their ‘Dreamhouse’ playset. We delivered the brand and product directly to consumers environments, then linking to an online store, where consumers could directly purchase the product.
We worked with Xiaomi for their European launch of their new ‘Redmi Note 10’ 5G smartphone. The campaign allowed consumers to see the latest handsets directly in front of them, while being able to view every angle of the device, in every different colourway that the product is available in. We then linked the experience, via a call-to-action, directly to an online ecommerce platform where consumers could purchase the phone directly.
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